How JoJo Siwa Really Makes Her Money

In addition to her indubitably lucrative Nickelodeon "overall talent deal," under which she will collaborate on projects like music, licensing products, and shows, JoJo Siwa makes a great deal of revenue off her YouTube channel with its 12 million subscribers and hundreds of millions of views on a majority of videos. Additionally, Celebrity Net Worth reported that Siwa played sold-out arenas on a 2018 tour that took her to 52 cities in North America as well as the U.K. and Canada. 

But that's merely scratching the surface. As Forbes wrote in 2020, Siwa has "quietly built a business empire," with 80 million bows sold and with more doll sales "at Target than Barbie." In fact, Siwa's fashion staple — the colorful, oversized bows adorning her head and everything she can get her hands on — had Celebrity Net Worth re-calculate her net worth of $14 million if the 80 million sales number was accurate. Per the outlet's math, the bow sales would translate into $16 million alone (before tax, however).

In February 2020, at just age 16, Siwa dropped $3.5 million for a L.A. home, adding nicely to her real estate portfolio, per the outlet. The Mediterranean-style property, as toured on her YouTube channel, boasts 6,000 square feet of space and features "marble floors, fireplaces, a gourmet kitchen, and French doors" in addition to a pool and sports court outdoors. We're sure Siwa's gussied the place up with bows galore by now! 

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